Question 1

What is AI visibility?

Accepted Answer

AI visibility is whether tools like ChatGPT, Perplexity, Google Gemini, and Claude mention your business when a prospect asks who to hire for your type of service. Unlike SEO, it depends on consistent, credible published content that AI systems can cite. Search rankings and website copy alone are not enough.

Question 2

How long does it take to show up in AI search results?

Accepted Answer

Early signals typically appear within 60 to 90 days of consistent publishing, based on industry benchmarks. Perplexity indexes the live web continuously and can surface new content within days. ChatGPT and Claude update less frequently, so building a steady body of published content over time is the most reliable path.

Question 3

What is the difference between AI visibility and SEO?

Accepted Answer

SEO optimizes for search engine rankings. AI visibility optimizes for whether AI tools cite your business as the answer to a buyer's question. They overlap, and strong SEO helps both, but AI systems weight citation authority, content consistency, and topical expertise differently than traditional search algorithms.

Question 4

What content does my business need to be found by ChatGPT?

Accepted Answer

AI systems cite businesses with consistent, specific, credible content: LinkedIn posts demonstrating expertise, blog articles answering real client questions, and bylines in recognized publications. Generic website copy with no publishing history rarely appears in AI recommendations, regardless of how polished the site looks.

Question 5

Can a small business compete with larger ones in AI search?

Accepted Answer

Yes. AI tools often favor specific expertise over size. A small business known for a particular niche is more likely to be cited for that niche than a large generalist. Specificity and publishing consistency matter more than headcount or marketing budget.

Question 6

How much does AI visibility work cost?

Accepted Answer

The Shortlist is $999 one-time. For ongoing content, Cadence is $149/month — a self-managed platform where you run your own publishing pipeline with AI-generated drafts in your voice. Bylines is $399/month fully done-for-you, including everything in Cadence plus hands-on content management. Most clients start with The Shortlist, then choose the option that fits how much they want to be involved day-to-day.

Question 7

How does Cadence work?

Accepted Answer

Cadence generates LinkedIn posts, blog articles, and newsletters on a set schedule, drafted in your voice and sent for your review. You approve what gets published and control when it posts. Available standalone at $149/month, or included in the Bylines done-for-you service at $399/month.

Question 8

Is Findable right for my business?

Accepted Answer

Findable is built for small businesses and independent professionals where your expertise is the product but consistent publishing keeps falling off the priority list. If competitors are showing up in AI results and you aren't, it's the right fit.

Let’s talk about your AI visibility.